Consumers increasingly aware of green

The pandemic has changed our relationship with the planetmade us more aware of its state of health, and prompted persone to adopt more attentive behaviours to protect the environment from our activities. The main motivation behind more eco-friendly choices is the need to protect the environment. responsibility towards their children and future generations.

A study conducted by theIBM Institute for Business Value of 14,000 adults from different countries revealed that 9 out of 10 consumers have taken greater awareness of the problem of environmental sustainability precisely with the outbreakone of the pandemic and that the pandemic has significantly changed their purchasing behaviour: 6 persone out of 10 have declared themselves ready to change their lifestyle to have less impact on the environment.
Alongside a sense of responsibility for future generations, there is also economic motivation: peopleone have discovered that adopting sustainable daily anti-waste practices also means adopting a sustainable approach to waste management. save on household expenses.

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At the top of the list of Italians' new green habits are the separate collectionthe reductionone of water consumption, electrical energy, paper and gasplus higher energy class appliances, plus more 0 km productsplus bulk products against products with plastic packaging, more home madeIn this direction, it is worth emphasising one interesting fact, more than 10 million persone have committed to cultivating a vegetable garden to have fruit, vegetables and greens in the house.

I individual behaviours therefore play a decisive role in the process of raising awareness of environmental issues, but it is worth emphasising that environmental sustainability is also closely linked to the development of a sustainable economy. economic sustainability i.e. with a development model that produces well-being for all in an environmentally friendly way. It is at this point in the process that the actions of the companies and the companies that can drive economic recovery in the direction of a new attention to the environment and the people who live in it.

The survey "The Pandemic Is Heightening Environmental Awareness". conducted by the Boston Consulting Group reveals that 87% of respondents believe it is necessary that companies should introduce sustainable practices in their production processes. and the 77% considers it appropriate that companies engage in environmental causes.
This is confirmed by a greater purchasing preference for product and service companies with environmental sustainability as a pillar of value.

This is an important awareness that finally puts environmental and economic issues on the same level, a sign that persone have understood how the environment, persone and development are co-protagonists on the same stage.
In fact, the principle behind sustainability is just that: economic growth, social cohesion and one environmental protection must go hand in hand, under the careful direction of institutions.
The wellbeing of peopleone and the wellbeing of the environment are closely linked to the way in which we produce and sustainability must become the driving force that involves the entire value chain, from raw material to product.

In this sense, Plados Telma has for many years adopted a green philosophy and a model of sustainable development which aims to bring to market products designed to last and not to be quickly replaced, products that allow you to reduce water waste, of electricity and gasecological quality products accessible to all because competitive pricing can also be an incentive for sustainable practices.

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