Increasingly green-conscious consumers

The pandemic has changed our relationship with the planetmade us more aware of its state of health, and prompted persone to adopt more attentive behaviour to protect the environment from our activities. The main motivation behind more eco-friendly choices is the responsibility towards their children and future generations.

A study conducted by the?IBM Institute for Business Value of 14,000 adults from different countries revealed that 9 out of 10 consumers have taken greater awareness of the problem of environmental sustainability precisely with the explosionone of the pandemic and that the pandemic has significantly changed their purchasing behaviour: 6 persone out of 10 have declared themselves ready to change their lifestyle to have less impact on the environment.
Alongside a sense of responsibility for the generations to come, there is also economic motivation: peopleone have discovered that adopting sustainable daily anti-waste practices also means save on household expenses.

At the top of the list of Italians' new green habits are the separate collectionthe reductionone of water consumption, electrical energy, paper and gasplus higher energy class appliances, plus 0 km productsplus bulk products against products with plastic packaging, more home madeIn this direction, it is worth emphasising an interesting fact, more than 10 million persone have committed to cultivating a vegetable garden to have fruit, vegetables and greens in the house.

I individual behaviours therefore play a decisive role in the process of environmental awareness and sensitisation, but it is worth emphasising that environmental sustainability is also closely connected with the economic sustainability i.e. with a development model that produces well-being for all in an environmentally friendly manner. At this point in the process, the actions of the companies and the companies that can propel economic recovery in the direction of a new one attention to the environment around us and the peopleone who inhabit it.

The investigation The Pandemic Is Heightening Environmental Awareness'. conducted by the Boston Consulting Group reveals that 87% of the respondents believe it is necessary that companies should introduce sustainable practices in their production processes. and the 77% considers it appropriate that companies engage in environmental causes.
This is confirmed by a greater predispositionone to purchase from companies with products and services that have environmental sustainability as a value pillar.

This is an important awareness that finally puts environmental and economic issues on the same level, a sign that persone have realised how the environment, persone and development, are co-protagonists on the same scene.
In fact, the principle behind sustainability is just that: economic growth, social cohesionone and environmental protection must go hand in hand, under the careful directionone of the institutions.
The wellbeing of persone and the wellbeing of the environment are closely connected with the way we produce and sustainability must become the driving force involving the entire value chain, from raw material to product.

In this sense, Plados Telma has for years adopted a green philosophy and a sustainable development model that aims to bring to market products designed to last and not to be quickly replaced, products that allow you to reduce water wastage, of electricity and gas, ecological quality products accessible to all because competitive pricing can also be an incentive for sustainable practices.

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